product launch on exceptional location

A series of events and test drives were organized by d-side for Audi, to support the Belgian Avant-Première of the Audi A3 Sportback e-tron, towards a BTB audience and the consumers. For this special model a venue was chosen accordingly; the Atomium, and this to emphasize the harmonious combination between bold esthetics and technological control.

The same combination can be found in the e-tron technology.

This event was measured by Audi and positively evaluated: over 400 test drives were taken in 4 days, with more pre-sales than forecasted. This launch event was the most successful launch in Europe.